New Brunswick tourism numbers are climbing. The province has set a clear goal to increase annual tourism revenue from $2.7 billion to $3.7 billion by 2031. According to a recent report from CBC News, attractions across the province are seeing record high visitor numbers this year.

Record Numbers at Local Attractions

When you visit Shediac, you will likely stop at the giant lobster on Main Street. Nearby, the Homarus Centre is setting new attendance records. The centre welcomed 17,133 visitors by the end of September, up from 13,900 last year.

Centre director Pierre Dupuis says tour bus operators helped bring in visitors. He notes that bookings for next year are already arriving.

“The majority of our visitors in Shediac, they do come from Quebec, but we do have some from Ontario, Nova Scotia,” Dupuis said.

Provincial Growth and Spending

Tourism Minister Isabelle Theriault shared recent statistics showing a strong season. Southwestern New Brunswick recorded an 11 percent increase in tourism spending compared to the same period last year.

Hopewell Rocks attracted 283,000 visitors by the end of August. The site will easily surpass the 287,000 visitors it saw last year. Theriault says visitors come for the beaches and stay for the attractions. The biggest tourism markets for New Brunswick remain Quebec, Ontario, and New England.

National Parks Draw Crowds

New Brunswick national parks also report high visitor numbers. Rejean Martin is the visitor experience manager at Kouchibouguac National Park. He says camping occupancy reached 94 percent this year, up from 90 percent last year. Fundy National Park recorded an 82 percent occupancy rate.

Martin says the Canada Strong Pass encouraged travel between provinces.

“There is a trend in folks kind of going out and enjoying nature and being active,” Martin said. He adds that rising fuel prices and the cost of living will impact future travel.

The Billion Dollar Strategy

The province must attract visitors outside the peak summer months to hit the $3.7 billion revenue target by 2031. Theriault says winter tourism represents 30 percent of total revenue. The government is working to draw more visitors during the fall when international travelers have more time to explore. The province must give tourists compelling reasons to visit and stay beyond the summer season.

Frequently Asked Questions

What is the tourism revenue goal for New Brunswick?

The province aims to increase annual tourism revenue from $2.7 billion to $3.7 billion by 2031.

Which attractions saw record visitor numbers?

The Homarus Centre in Shediac and Hopewell Rocks both reported significant increases in visitor numbers this year.

Where do most tourists visiting New Brunswick come from?

The biggest tourism markets for the province are Quebec, Ontario, and New England.

How much does winter tourism contribute to the economy?

Winter tourism accounts for 30 percent of the total tourism revenue in New Brunswick.