Drivers in Saint John can expect a renewed focus on road safety this week. The Saint John Police have announced their participation in the national Canada Road Safety Week campaign, running from May 12-18, 2026.

This annual initiative aims to make Canada’s roads the safest in the world, with a local goal of making Saint John’s streets among the safest in the country. The campaign is designed to increase public awareness and compliance with safe driving practices to save lives and prevent injuries.

A Focus on High-Risk Behaviours

This year’s theme continues to be “Road Safety — Every Road. Every Day. Everyone.” According to the official announcement from the Saint John Police, officers will concentrate their efforts on several key areas of concern. The campaign specifically targets the elimination of impaired driving, distracted driving, aggressive driving, and failure to wear a seatbelt.

Remember that every time you get behind the wheel, buckle up, obey traffic laws, and ensure you are focused on the task of driving. These actions safeguard not only yourself and your passengers but also everyone else sharing the road.

A Message from the Chief

Police Chief R. M. Bruce emphasized the community-wide responsibility for safety. “Road safety awareness protects lives, prevents injuries, and ensures drivers, passengers, cyclists, and pedestrians all take their roles and responsibilities seriously in keeping our community safe, secure, and healthy,” he stated.

Frequently Asked Questions

What is Canada Road Safety Week?

It is an annual public safety campaign held across the country. Police services participate to enforce and educate the public on safe driving measures to reduce injuries and fatalities on Canadian roads.

When is the campaign active in Saint John?

The campaign runs from Tuesday, May 12, to Monday, May 18, 2026.

What are the main issues police are targeting?

The four main focuses are impaired driving (from alcohol or drugs), distracted driving (like using a phone), aggressive driving (such as speeding or tailgating), and ensuring everyone is wearing a seatbelt.