New Brunswick businesses are evaluating their American partnerships after a last minute trade deal between Canada and the United States collapsed. The fallout includes a looming 50 percent tariff on Canadian goods. This creates significant hurdles for local exporters who rely on cross border sales. If you follow local industry, you will see how these international trade disputes directly impact your community. According to a recent report by CTV News, companies across the province are bracing for the impact.
Moosehead Breweries Stands Firm
Saint John based Moosehead Breweries faces an immediate and serious challenge from the proposed 50 percent tariff on Canadian beer. The company has sold its products in the US for nearly 50 years and built a loyal customer base. Navigating this massive tariff places a heavy burden on their ability to compete fairly in the American market.

Despite the financial pressure, Moosehead refuses to shift production to a US facility to bypass the duties. “Moments like this highlight why supporting Canadian owned and operated businesses matters,” the company noted in a public statement.
Mrs. Dunster’s Explores New Markets
In Sussex, Mrs. Dunster’s relies on the US for about 20 percent of its business. Co owner and CEO Blair Hyslop plans to maintain the bakery’s presence in New England while actively seeking new opportunities. Hyslop mentioned the company is exploring markets in Mexico and looking for potential acquisitions. “It’s really not about shrinking our US business because our US business is pretty robust right now. It’s really about making sure we’re not overly dependent on it,” said Hyslop. He also pointed out that recent challenges in New England stem from broader economic struggles rather than direct tariffs, as consumers face rising grocery bills.
Government Relief and Retaliation
The federal government stepped in on Tuesday with 7.5 billion dollars in support measures for Canadian workers and businesses. They also announced counter tariffs on hundreds of American products. Ron Marcolin, the divisional vice president for Canadian Exporters and Manufacturers, views the targeted relief measures as a positive step. “We know the relief measures are very targeted, and will help bridge the gap,” said Marcolin. He agrees with the retaliatory tariffs, adding, “We have to do that. We’re forced to do that. But it’s very important that Canada stands up and does that.”
Frequently Asked Questions
What caused the new tariffs on Canadian goods?
The tariffs are the result of a collapsed trade agreement between Canada and the United States.
How much is the proposed US tariff?
The United States plans to impose a 50 percent tariff on various Canadian products including beer.
Is Moosehead Breweries moving production to the US?
No. Moosehead Breweries confirmed they will not shift production to an American facility to avoid the new duties.
What is the Canadian government doing to help businesses?
The federal government announced 7.5 billion dollars in support measures for affected workers and businesses alongside retaliatory tariffs on American products.




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