A rainy June kept many visitors away from provincial parks. Now attendance is surging at New Brunswick’s Parlee Beach. Park officials and local business owners report a massive turnaround as sunny skies replace last month’s record rainfall. According to a recent report from CTV News Atlantic, the beach is filling up with blue umbrellas and eager tourists.

New Upgrades and an Extended Season

Parlee Beach attracts over 300,000 visitors every year. To give you more time to enjoy the sand, the province extended the tourism season until October 12. Park Manager Michel Mallet notes the park features several new upgrades. You will find a new beach bar at the east end and fresh sand on the volleyball courts. Shediac restaurant Le Moque Tortue also expanded its presence with a new beach bar this year.

Faster Park Entry

The province introduced a new entry process at the main gate. This system helps park officials track where tourists originate and gets you onto the beach much faster. Mallet encourages visitors to buy daily passes online before arriving. “The more people that use it, the faster and smoother it’s going to go as they learn the new system,” Mallet said.

Water Quality Updates

Parlee Beach has faced no swimming advisories in recent years. This season started strong. Mallet confirmed swimming conditions remained good until recently. Officials issued the first warning of the season on Monday following a sample result showing high levels of bacteria. Always check the latest water quality reports before you swim.

Local Businesses Rebound

The Pointe du Chene Wharf hosts up to 300,000 guests each summer. June brought some of the worst rainfall since the mid 1980s. Rob Taylor owns The Sandbar and says business is now thriving. “Business is great. The whole area. Shediac, Parlee Beach, Pointe du Chene is in great shape,” Taylor said. Paul Moores owns Shediac Bay Cruises and sees a similar trend. He notes that while their cruises run rain or shine, the recent sunny weather caused a noticeable uptick in passengers.

Frequently Asked Questions

When does the Parlee Beach tourism season end?

The province extended the season until October 12.

How can I get into the park faster?

You can buy your daily pass online in advance to use the express lane at the main gate.

Are there new amenities at the beach this year?

Yes. Visitors will find a new beach bar at the east end and fresh sand on the volleyball courts.

Is it safe to swim at Parlee Beach?

Swimming conditions are generally good, but officials issue advisories when bacteria levels rise. Always check the daily water quality updates before entering the water.