Get Ready for Roll Call 2026

Atlantic Canada’s largest car show is coming back to Saint John. Roll Call 2026 will take over TD Station on July 4. The event draws thousands of automotive fans, exhibitors and vendors from across Canada and the United States. According to Your Saint John, this year will be the biggest one yet with more than 25 vendors participating.

You can expect a packed schedule of activities. The show features indoor and outdoor vehicle displays and burnout exhibitions. You will also find a free sim racing esports challenge, food vendors, an outdoor beer garden and hourly giveaways. Attendees have the chance to join interactive photo challenges and win prize draws.

From Local Gathering to Destination Event

Saint John based automotive lifestyle brand Complex Union Automotive presents the show. Owner Colin Cusack notes the event started as a small gathering of car enthusiasts in 2021. It has now grown into a major attraction that brings visitors to Saint John from across North America.

“Roll Call was created to celebrate automotive culture while supporting local businesses and contributing to the city’s economy,” Cusack said.

Traffic and Safety Enforcement

The Saint John Police Force will run a special traffic enforcement campaign during the event. Officers from the Saint John Police Force and the New Brunswick Department of Justice and Public Safety will focus on offences under the Criminal Code and the Motor Vehicle Act. They will use a combination of education and strict enforcement.

Police will manage traffic flow as vehicles exit the venue. They will also conduct proactive patrols throughout the city and operate checkpoints to catch impaired drivers.

Deputy Chief Neal Fowler said the force looks forward to welcoming participants and spectators from across the region.

“Our officers will be accessible throughout the event to support a safe, respectful and enjoyable experience,” Fowler said. Police encourage you to drive responsibly and obey traffic laws to keep the event safe for everyone.

Frequently Asked Questions

When and where is Roll Call 2026?

The event takes place at TD Station in Saint John on July 4.

What activities will be at the car show?

You will find indoor and outdoor vehicle displays, burnout exhibitions, a sim racing challenge, food vendors and a beer garden.

Who organizes the event?

Complex Union Automotive organizes the show. They are a local automotive lifestyle brand based in Saint John.

Will there be a police presence?

Yes. The Saint John Police Force will conduct proactive patrols, manage traffic and operate checkpoints to ensure public safety.