Drivers in Saint John, take note. The Saint John Police are launching a special Distracted Driving Campaign from April 7 to April 10, 2026. In their official media release, the force announced the initiative will focus on both enforcing the law and educating the public on the serious risks of taking your attention off the road.

What Exactly Is Distracted Driving?

It is more than just texting. According to the Government of New Brunswick, distracted driving is any activity that diverts your attention from the primary task of driving. This includes focusing on objects, people, or events unrelated to navigating the road. This loss of focus impairs your awareness and decision-making, significantly increasing the risk of errors, near-misses, and serious collisions.

The Consequences Are Serious

Looking away from the road for even a few seconds can have devastating outcomes. If you are caught driving while distracted in New Brunswick, you face significant penalties.

• Fines: A first-time offence costs $172.50.
• Demerit Points: You will also receive 3 demerit points on your license.
• The Ultimate Cost: The most severe consequence is causing a tragedy that could injure or kill yourself or others.

Simple Steps to Stay Focused and Safe

You can easily avoid these risks by building safe habits. The Saint John Police suggest taking a few moments before you even start your car to minimize potential distractions.

• Set Up First: Program your GPS, adjust your seat and mirrors, and set the climate controls before you put the vehicle in drive.
• Use a Co-pilot: If you have a passenger, ask them to manage devices or adjust controls for you.
• Pull Over: If you must use an electronic device, find a safe place to pull over and stop your vehicle completely.
• Drive with Purpose: Keep your eyes on the road, your hands on the wheel, and your full attention on driving.

By working together, we can make Saint John’s roads safer for everyone. Remember these tips during the campaign and every time you get behind the wheel.

Frequently Asked Questions

When is the Saint John Police distracted driving campaign?
The campaign runs from Tuesday, April 7, to Friday, April 10, 2026.

What is the fine for distracted driving in New Brunswick?
For a first offence, the fine is $172.50, and you will receive 3 demerit points.

Can I use my phone while stopped at a red light?
No. Under New Brunswick law, it is illegal to use a hand-held electronic device while driving. This includes when you are temporarily stopped at a traffic light or in traffic.

What are some examples of distracted driving?
Common distractions include texting, talking on a hand-held phone, eating, programming a navigation system, or adjusting the radio while the vehicle is in motion.