Grocery shopping in Saint John just got a little cheaper. The Real Atlantic Superstore recently dropped prices on more than 4000 grocery and household products. The company states this move saves a family of four up to 300 dollars a year.

Spotting the Deals

You can find these discounts by looking for New Lower Price stickers on store shelves. District manager Ken Chapdelaine notes the savings apply to popular items like chicken breasts, Hellmanns mayonnaise, McCain fries, No Name frozen green peas, and Childrens Tylenol Cold and Cough. Chapdelaine says these lower prices stack on top of weekly flyer specials and PC Optimum offers. He explains that the deals run week after week on top of flyers and digital offers.

Temporary Relief

Food analysts urge caution before you celebrate lower grocery bills. Sylvain Charlebois, director of the Agri Food Analytics Lab at Dalhousie University, states the discounts offer only temporary relief from food inflation. According to the original report, suppliers face a mandatory price freeze between November and the end of February. Charlebois notes the campaign lasts several months and freezes prices during this window. Grocery retailers hold prices steady through a holiday blackout period. Prices climb again around March.

Competition Drives Prices Down

Increased competition across Atlantic Canada plays a major role in these discounts. FreshCo, a discount grocery chain owned by Sobeys, continues to expand into the region. This expansion puts pressure on established grocers like Loblaws to lower their prices. Charlebois notes that new stores in a market make things easier for everyone because they push other contenders to bring down prices. His team noticed a 2.1 percent drop in regional grocery prices in August, before this specific campaign launched.

Loss Leaders

Some items in the promotion offer exceptional value. Charlebois points to Kraft Peanut Butter as a prime example. A one kilogram jar usually costs around eight dollars. The current promotion drops it below six dollars. Charlebois explains Loblaws loses money on every jar sold at this price point.

Frequently Asked Questions

How do I find the discounted items at Superstore?

Look for bright New Lower Price stickers on shelves and displays throughout the store.

Can I use PC Optimum points with these new lower prices?

Yes. The new lower prices stack with weekly flyer specials and PC Optimum digital offers.

Will these low prices last forever?

No. Food analysts state the prices remain steady through the winter holiday blackout period and rise again around March.

Why is Superstore lowering prices now?

Experts point to a combination of the annual supplier price freeze and increased competition from discount chains expanding into Atlantic Canada.