Persistently high gasoline prices force New Brunswick drivers to rethink their daily commutes and future vehicle purchases. When you pull up to the pump, the sting to your wallet is real. This financial pressure drives a noticeable shift toward more fuel efficient options across the province.

The Numbers Behind the Pump
According to energy information company Kalibrate Canada Inc., gasoline prices across nine New Brunswick markets averaged 186.6 cents per litre during the final week of July. That represents a 44.4 cent jump compared to the same week last year. Diesel prices hit an average of 235.2 cents per litre, climbing 79.6 cents year over year. These increases happen even as the federal government plans to eliminate the consumer carbon price on fuel in 2025 and suspended federal fuel excise taxes this past April. Industry analysts point to surging global oil prices driven by international tensions as the primary cause, as reported by CBC News.
Drivers Rethink Their Next Ride
The rising costs change what buyers look for on the dealership lot. Marie Claude Daoust visited New Brunswick from Montreal and noted the impact of fuel costs on her travel plans. She chose her current car specifically for its fuel economy. Fredericton resident Andy Justason still needs his vehicle for daily tasks, but he plans to make a change soon.
“I will probably go to a hybrid next time anyway,” Justason said.

Dealerships See a Shift to Electric
Dealerships across the province notice this shift in consumer behavior. Corey Ogilvie serves as the general manager at Volvo Cars New Brunswick in Fredericton. He reports a growing interest in electrified vehicles, especially plug in hybrids.
“We definitely have seen an increase in EV sales, specifically the plug in hybrid,” Ogilvie said. “It really suits the New Brunswick infrastructure because you still have that gas backup.”
He notes that fuel economy ranks among the top three questions customers ask this year. Buyers want to know about vehicle range, charging infrastructure, and maintenance.

Ebikes Gain Traction
The search for efficiency extends beyond cars. At Radical Edge, a Fredericton bicycle shop, manager Keenan Cook sees steady growth in ebike sales. Improvements in technology make ebikes a practical transportation option for daily commutes.
“It is definitely a growing trend,” Cook said. “People are realizing you are still getting exercise, you are just faster and more efficient. The more people try them, the more that growth is going to continue.”
Frequently Asked Questions
How much have gas prices increased in New Brunswick?
Gasoline prices averaged 186.6 cents per litre in late July. This marks an increase of 44.4 cents from the previous year.
Why are gas prices so high right now?
Global oil and petroleum prices surged recently due to international supply threats and ongoing tensions between the United States and Iran.
Are electric vehicles popular in New Brunswick?
Yes. Dealerships report increased interest in electric vehicles and plug in hybrids as drivers look for ways to reduce their fuel costs.
Do ebikes offer a viable alternative to driving?
Many residents find ebikes practical for daily transportation. They offer a faster commute while still providing exercise.




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