Following a comprehensive review by the Government of New Brunswick, NB Power has announced a clear path forward aimed at strengthening its operations and better serving customers across the province, including right here in Saint John.

A New Path Forward

The independent review, conducted over the past year with significant public engagement, highlighted several key priorities for New Brunswickers: reliable service, clear information, fair costs, and more control over energy usage. In response, NB Power is acknowledging the need for improvements across multiple facets of its business.

“We’re committed to being the best utility we can be for the benefit of all of our customers,” stated Lori Clark, President and CEO of NB Power. “New Brunswickers have been clear about what they expect from us and we’re continuing to listen. Moving forward, we’ll be focused on being more transparent with our successes and challenges, and making improvements they can see and feel in their day-to-day lives.”

Key Areas of Improvement

To address the 50 recommendations outlined in the provincial government’s review, NB Power has grounded its new approach in five core areas:

• Power you can count on: Maintaining reliable service and restoring outages safely and efficiently for both residential and business customers.
• Affordability: Keeping costs top of mind while continuing to provide dependable electricity.
• Bill Management: Helping customers understand and manage their bills with clearer information and practical energy efficiency tools.
• Choice and Control: Offering additional ways to manage how and when electricity is used.
• Clear Communication: Providing upfront, plain-language updates on major utility decisions, improvements, and system changes.

What Customers Can Expect

In the coming months, Saint John residents and businesses can expect clearer and more consistent interactions with the utility. NB Power plans to provide more detailed updates during power outages and clearer explanations following major weather events. Additionally, the utility will offer straightforward information about what drives electricity costs and expand tools to help customers track their usage.

Investments in critical infrastructure will also continue to ensure long-term energy security and reliability for the province.

For more details on the utility’s commitments, you can read the full announcement from NB Power.

Frequently Asked Questions

What prompted NB Power’s new operational approach?

The changes are in response to an independent review conducted by the Government of New Brunswick over the last year, which included 50 recommendations for improving utility operations.

How will communication improve during power outages?

NB Power has committed to providing more detailed updates when outages occur, as well as clearer, plain-language explanations after major weather events.

Where can I track NB Power’s progress on these improvements?

NB Power will report its progress on the review’s recommendations through quarterly updates. More information can be found on the provincial government’s NB Power review page.