New Brunswick is taking direct action to protect local businesses and jobs as the trade dispute between Canada and the United States escalates. Premier Susan Holt announced a comprehensive plan to direct public spending toward domestic products and help companies find new markets.

The provincial government introduced these measures after US President Donald Trump signed executive orders blocking the import of specific Canadian goods. These bans target products like motorcycles, dairy and alcohol. The new rules take effect later this month.

The Financial Impact on New Brunswick

The latest tariffs affect roughly $115.1 million in New Brunswick exports. According to a report from CTV News, this represents a small but significant portion of the province’s total trade volume. Holt stressed the urgency of the situation and the need for immediate local support.

“The time to act is now,” Holt told reporters. “This is about making sure New Brunswick is ready to stand up for itself, and New Brunswickers are ready to stand up for New Brunswick.”

New Rules for Public Spending

The provincial government will use its purchasing power to boost the local economy. Public sector entities must review their supply chains and choose New Brunswick or Canadian products whenever possible.

Starting October 1, the province will ban the purchase of US goods and services for significant government contracts valued over $5 million. NB Liquor will also change its purchasing practices to prioritize Canadian products on its shelves.

The government is also reviewing legislation to restrict fishing licenses, hunting licenses and mining claims based on specific criteria.

Support for Local Businesses

If you own a business in Saint John or across the province, new resources are available to help you navigate these trade challenges. The province is expanding programs to help companies enter new international markets.

Available support includes working capital loans, marketing funding, workforce training programs and export diversification assistance. Business owners can contact Opportunities NB business navigators by calling 1 833 799 7966.

To reduce reliance on the US market, New Brunswick is planning trade missions to South Korea, Cambodia, Belgium, the Netherlands and Japan. A renewed buy local campaign will also launch to encourage residents to support their neighbors.

Frequently Asked Questions

What products are affected by the new US import bans?

The new executive orders block the import of certain Canadian goods including motorcycles, specific dairy products and alcoholic beverages.

How much of New Brunswick trade is impacted?

The tariffs and bans affect approximately $115.1 million in New Brunswick exports.

When do the new government procurement rules start?

The ban on purchasing US goods and services for provincial contracts over $5 million takes effect on October 1.

Where can business owners get help?

Business owners can call Opportunities NB at 1 833 799 7966 to access working capital loans, marketing funds and export support.