Poley Mountain is expanding. The popular New Brunswick ski resort officially announced the acquisition of 110 acres of land directly adjacent to its current footprint. This purchase marks a major milestone in the history of the resort.

Image Source: Snow Sports News

While Poley serves as a staple for local downhill enthusiasts, this expansion signals a shift. The resort plans to become a premier year round destination with a heavy emphasis on overnight accommodations.

Unlocking New Potential

The acquisition provides space to enhance the guest experience from the first chairlift to the final apres ski moment.

“This is a tremendous opportunity for Poley,” said Jamie Hare, General Manager of Poley Mountain. “The addition of this land opens the door to exciting possibilities from expanded recreational experiences to a diverse range of accommodation offerings that will elevate the guest experience.”

The Vision for the New Poley

While plans remain in the preliminary stages, the resort shared several key focus areas for the development.

Diverse Lodging

The resort focuses heavily on overnight accommodations. You can expect modern condos and traditional lodging options.

Wellness and Relaxation

Early plans include the addition of a spa. This broadens the appeal of the resort beyond high energy sports.

Terrain Expansion

Skiers and riders gain new runs and lifts. These additions connect the new acreage to the existing slopes.

Global Expertise Meets Local Heart

Poley Mountain enlisted the help of Ecosign to ensure the expansion reaches its full potential. Based in Whistler, Ecosign operates as a well known mountain resort planner. They design master plans for major ski destinations across the globe.

This partnership aims to create a master plan that balances recreational growth with thoughtfully designed on hill living.

Michael MacNeil, volunteer President of Poley, shared the enthusiasm of the team.

“We are incredibly excited about what is next,” MacNeil said. “This planning process will help us unlock the full potential of our expanded footprint from expanded skiing and recreation to thoughtfully designed on hill accommodations.”

What This Means for Guests

For regular visitors to Poley, day trips easily turn into weekend getaways. By adding on site housing and luxury amenities like a spa, Poley Mountain positions itself to compete with larger destination resorts. At the same time, it maintains its local New Brunswick character.

The resort plans to share more specific details as the master plan takes shape throughout the 2026 season.

Frequently Asked Questions

How much land did Poley Mountain acquire?

Poley Mountain purchased 110 acres of land adjacent to its current property.

Will Poley Mountain offer overnight stays?

Yes. The expansion plans include diverse lodging options like modern condos and traditional accommodations.

Who is designing the new resort layout?

Poley Mountain hired Ecosign, a mountain resort planner based in Whistler, to create the master plan.