The holiday season is officially underway in Saint John. Retailers, charities, and residents are preparing for a busy few weeks. The Saint John Police Force is leading the charge with the launch of their sixth annual Holiday in a Box campaign.

This annual initiative supports five local nonprofit organizations. The goal is simple. You fill a shoebox with essential items for those less fortunate in the city. Suggested donations include basic toiletries, gift cards, and other daily necessities.

Last year, the community stepped up and donated 650 boxes and 270 gift cards. You have until December 15 to drop off your donations directly at the police force uptown office.

Supporting the Community

Saint John Police Acting Chief Neil Fowler notes the importance of the initiative. “The holiday in a box campaign is about supporting people in our community facing a difficult holiday season,” Fowler says. “Throughout my career in policing, I have seen firsthand how a simple act of kindness makes a real difference in someone’s life.”

ONE Change Inc is a grassroots organization serving the old north end of Saint John. They are one of the five beneficiaries of the program. Executive Director Tamara Kelly explains that these boxes go to people who do not have much to look forward to during the holidays.

“A lot of people we do not realize are alone, and their only connections are through a community centre or a socialization group,” Kelly says. “Just getting something and not being forgotten or overlooked makes somebody’s Christmas and makes somebody’s day.”

Navigating Holiday Shopping

Charities experience a massive uptick in donations during this time of year. Retailers also see a surge as shoppers look for the perfect gifts. Retail analyst Bruce Winder points out that electronics and toys remain popular choices. He also notes that the rising cost of living impacts how much people spend.

Winder advises shoppers to look for sales and make a clear list. “Make a list of the people on your list, ask yourself, do you need to put as many people on your list? Can you talk to people? Can you set a gift limit for this year if you are struggling and then on a spreadsheet or a piece of paper just write down how much you want to spend per person,” he says.

For more details on the campaign, you can read the original report from CTV News Atlantic.

Frequently Asked Questions

What is the Holiday in a Box campaign?
It is an annual initiative run by the Saint John Police Force where residents fill shoeboxes with essential items and gift cards for those in need.

Where can I drop off my donation?
You can drop off your filled shoeboxes at the Saint John Police Force uptown office.

When is the deadline to donate?
The campaign runs until December 15.

What items should I include in the box?
Suggested items include basic toiletries, gift cards, and other daily essentials.

Who benefits from this campaign?
The donations support five different nonprofit organizations in Saint John, including ONE Change Inc.