A new student-led project from the University of New Brunswick is making a significant impact in rural communities, helping residents master essential digital skills. The Crabtree Rural Digitalization Project connects UNB students with community members, particularly older adults and entrepreneurs, to bridge the digital divide.

The initiative, a partnership between UNB’s faculty of management and the McKenna Institute, was launched this past summer. It was inspired by Sandra Crabtree and Gerald MacGarvie, seasonal residents of St. Martins and directors of the Crabtree Foundation, who saw a need for digital support in their community.

“Sandra and Gerald saw first-hand how limited digital access and skills were affecting people’s ability to connect, work and thrive,” said Akash Das, an experiential learning program officer at UNB, in a news release from the university.

Students on the Ground

The project deployed eight student ambassadors, many working within their home communities, to provide direct support. They hosted workshops and offered one-on-one guidance on using cell phones and tablets, setting up social media for businesses, and navigating essential online services.

By early August, the students had connected with nearly 600 people. They helped residents with everything from setting up email and registering for the MyHealthNB portal to understanding cybersecurity and preventing online scams.

“This is not typical business for the faculty of management,” Das noted. “But it aligns with our vision—we’re not just educating students, we’re contributing to the holistic development of society.”

Building Skills for a Digital Future

The project offers a dual benefit. While residents gain crucial digital literacy, students develop valuable real-world skills in communication, problem-solving, and community engagement.

Lynne Faught, strategic program director at the McKenna Institute, highlighted the importance of these partnerships. “Digital literacy is a foundational skill in today’s world. By working with UNB and local municipalities, we help ensure that no community is left behind,” she said.

Following a successful pilot, the team is already looking ahead. “We’re excited to continue the program in 2026,” said Das. “Our hope is to keep running it until it’s no longer needed.”

Frequently Asked Questions

What is the Crabtree Rural Digitalization Project?

It is a pilot project led by the University of New Brunswick that sends student ambassadors into rural communities to help residents improve their digital skills.

Who is involved in this project?

The project is a collaboration between UNB’s faculty of management, the McKenna Institute, and the Crabtree Foundation. UNB students work directly with residents in rural New Brunswick.

What kind of help do the students provide?

Students offer workshops and one-on-one support for a range of digital tasks, including using smartphones, setting up email, accessing MyHealthNB, using online banking, and learning about cybersecurity.

Will the project continue in the future?

Yes, according to the university, the plan is to continue the program in 2026 and build on the success of the initial pilot.